strava
strava
strava
Available for work
Available for work
Available for work
Project Overview
Project Overview
Project Overview
This project redesigns a fitness app to be more personalized, inclusive, and motivating, with tailored workouts, community features, and a clean, user-friendly interface for all fitness levels.
This project redesigns a fitness app to be more personalized, inclusive, and motivating, with tailored workouts, community features, and a clean, user-friendly interface for all fitness levels.
This project redesigns a fitness app to be more personalized, inclusive, and motivating, with tailored workouts, community features, and a clean, user-friendly interface for all fitness levels.
This project redesigns a fitness app to be more personalized, inclusive, and motivating, with tailored workouts, community features, and a clean, user-friendly interface for all fitness levels.
Problem
Problem
Problem
Users often feel unmotivated, disconnected, or overwhelmed by complex fitness platforms.
Users often feel unmotivated, disconnected, or overwhelmed by complex fitness platforms.
Users often feel unmotivated, disconnected, or overwhelmed by complex fitness platforms.
Users often feel unmotivated, disconnected, or overwhelmed by complex fitness platforms.
Solution
Solution
Solution
A redesigned fitness experience that emphasizes personalization, inclusivity, community engagement, and simplicity.
A redesigned fitness experience that emphasizes personalization, inclusivity, community engagement, and simplicity.
A redesigned fitness experience that emphasizes personalization, inclusivity, community engagement, and simplicity.
A redesigned fitness experience that emphasizes personalization, inclusivity, community engagement, and simplicity.
Project Detail:
Main Idea From
FIT NYC Winter 2025
Product Design
Team:
Rommy Duenas
Liya Yan
Kyle Chadderton
Role:
UX/UI Design
Art Direction
Tools Used:
Figma
Adobe Creative Cloud
Project Detail:
Project Detail:
Project Detail:
Main Idea From
Main Idea From
Main Idea From
FIT NYC Spring 2025
UX/UI Design System
FIT NYC Spring 2025
UX/UI Design System
FIT NYC Spring 2025
UX/UI Design System
Team:
Team:
Team:
Rommy Duenas
Kate Lydon
Nick Jones
Jenna Serin
Rommy Duenas
Kate Lydon
Nick Jones
Jenna Serin
Rommy Duenas
Kate Lydon
Nick Jones
Jenna Serin
Role:
Role:
Role:
UX/UI Design
Art Direction
UX/UI Design
Art Direction
UX/UI Design
Art Direction
Tools Used:
Tools Used:
Tools Used:
Figma
Adobe Creative Cloud
Figma
Adobe Creative Cloud
Figma
Adobe Creative Cloud
01 User research
01 introduction
01 Introduction
Summary
Summary
Summary
Redesigned the app to be more inclusive and engaging through personalized fitness journeys, stronger community support, and a clean, simple UI for all users.
Redesigned the app to be more inclusive and engaging through personalized fitness journeys, stronger community support, and a clean, simple UI for all users.
Persona profile
User who use Strava to track performance, set goals, and stay motivated through community and competition.
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
lisa miller
Relentless athlete
"I know eventually ill have to stop, but I wonder how much I can do before then..."
how might we...
POWER PROFILE
How might we encourage older users to take over the fitness space?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
lisa miller
Wellness Muse
"I'm striving to live the best version of myself and inspire others."
how might we...
FITFLOW
How might we emphasize the benefit of working out physically and mentally?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
chloe ting
Wellness Muse
"I'm striving to live the best version of myself and inspire others."
how might we...
How might we emphasize the benefit of working out physically and mentally?
FITFLOW
POWER PROFILE
thomas jones
Relentless athlete
"I know eventually ill have to stop, but I wonder how much I can do before then..."
how might we...
How might we encourage older users to take over the fitness space?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
chloe ting
Wellness Muse
"I'm striving to live the best version of myself and inspire others."
how might we...
How might we emphasize the benefit of working out physically and mentally?
FITFLOW
chloe ting
Wellness Muse
"I'm striving to live the best version of myself and inspire others."
how might we...
How might we emphasize the benefit of working out physically and mentally?
FITFLOW
thomas jones
Relentless athlete
"I know eventually ill have to stop, but I wonder how much I can do before then..."
how might we...
POWER PROFILE
How might we encourage older users to take over the fitness space?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
chloe ting
Wellness Muse
"I'm striving to live the best version of myself and inspire others."
how might we...
How might we emphasize the benefit of working out physically and mentally?
FITFLOW
chloe ting
Wellness Muse
"I'm striving to live the best version of myself and inspire others."
how might we...
How might we emphasize the benefit of working out physically and mentally?
FITFLOW
thomas jones
Relentless athlete
"I know eventually ill have to stop, but I wonder how much I can do before then..."
how might we...
POWER PROFILE
How might we encourage older users to take over the fitness space?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
lisa miller
Gym Newbie
"It's never too late to start!"
how might we...
STRAVA SCANNER
How might we offer quick, efficient workouts for users?
Persona profile
Persona profile
User who use Strava to track performance, set goals, and stay motivated through community and competition.
persona profile
User who use Strava to track performance, set goals, and stay motivated through community and competition.
02 Proposed features
02 design & branding
02 Proposed features
Fitflow
Lets trainers create weekly fitness routines with daily goals, keeping their audience motivated, tracking progress, and offering direct support for real results.
Fitflow
Lets trainers create weekly fitness routines with daily goals, keeping their audience motivated, tracking progress, and offering direct support for real results.
Fitflow
Lets trainers create weekly fitness routines with daily goals, keeping their audience motivated, tracking progress, and offering direct support for real results.
Fitflow
Lets trainers create weekly fitness routines with daily goals, keeping their audience motivated, tracking progress, and offering direct support for real results.
power profile
Provide a thorough profile rework that allows users to input all their physical data for more accurate tracking and suggestions.
power profile
Provide a thorough profile rework that allows users to input all their physical data for more accurate tracking and suggestions.
power profile
Provide a thorough profile rework that allows users to input all their physical data for more accurate tracking and suggestions.
power profile
Provide a thorough profile rework that allows users to input all their physical data for more accurate tracking and suggestions.
strava scanner
An AI-powered tool that scans an exercise machine to provide step-by-step usage instructions and demonstrations for the device.
strava scanner
An AI-powered tool that scans an exercise machine to provide step-by-step usage instructions and demonstrations for the device.
strava scanner
An AI-powered tool that scans an exercise machine to provide step-by-step usage instructions and demonstrations for the device.
strava scanner
An AI-powered tool that scans an exercise machine to provide step-by-step usage instructions and demonstrations for the device.
03 design system
03 design system
03 design system
sleek
sleek
sleek
A motif using warm gradient colors to visually represent the body’s energy and heat in motion, highlighting movement and vitality.
A motif using warm gradient colors to visually represent the body’s energy and heat in motion, highlighting movement and vitality.
Vital
Vital
Vital
A clean, well-organized design that’s easy to navigate, enhancing user engagement.
A clean, well-organized design that’s easy to navigate, enhancing user engagement.
The everyman 25%
The everyman 25%
Hex#E5A11B
RGB229, 161, 27
Hex#E5A11B
RGB229, 161, 27
Hex#E5A11B
RGB229, 161, 27
Hex#E5A11B
RGB229, 161, 27
Hex#FC5200
RGB252, 82, 0
Hex#FC5200
RGB252, 82, 0
Hex#FC5200
RGB252, 82, 0
Hex#FC5200
RGB252, 82, 0
Hex#590906
RGB89, 9, 6
Hex#590906
RGB89, 9, 6
Hex#590906
RGB89, 9, 6
Hex#590906
RGB89, 9, 6
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
04 Takeaway
04 Takeaway
04 Takeaway
By introducing these new features, we make it more approachable for people who want to stay active and healthy—empowering them to reach their full potential and making everyday life easier.
By introducing these new features, we make it more approachable for people who want to stay active and healthy—empowering them to reach their full potential and making everyday life easier.
