petco
petco
petco
Available for work
Available for work
Available for work
Project Overview
Project Overview
Project Overview
Project Overview
Redesigned Petco’s logo with softer shapes and colors for a modern, friendly look. Created a flexible system that adapts seamlessly across platforms.
Redesigned Petco’s logo with softer shapes and colors for a modern, friendly look. Created a flexible system that adapts seamlessly across platforms.
Redesigned Petco’s logo with softer shapes and colors for a modern, friendly look. Created a flexible system that adapts seamlessly across platforms.
Redesigned Petco’s logo with softer shapes and colors for a modern, friendly look. Created a flexible system that adapts seamlessly across platforms.
Project Detail:
Project Detail:
Project Detail:
Project Detail:
Main Idea From
Main Idea From
Main Idea From
Main Idea From
FIT NYC Fall 2024
Dynamic Branding
FIT NYC Fall 2024
Dynamic Branding
FIT NYC Fall 2024
Dynamic Branding
FIT NYC Fall 2024
Dynamic Branding
Role:
Role:
Role:
Role:
Branding Design
Art Direction
Branding Design
Art Direction
Art Direction
Graphic Motion
Tools Used:
Tools Used:
Tools Used:
Tools Used:
Figma
Adobe Creative Cloud
Figma
Adobe Creative Cloud
Figma
Adobe Creative Cloud
Figma
Adobe Creative Cloud
DURATION:
DURATION:
DURATION:
DURATION:
4 Weeks
4 Weeks
4 Weeks
4 Weeks
01 brand profile
01 Introduction
01 introduction
Core Value
Core Value
Core Value
Petco’s core values—caring, innovation, teamwork, and inclusion—drive their focus on personalized, holistic pet health and wellness.
Petco’s core values—caring, innovation, teamwork, and inclusion—drive their focus on personalized, holistic pet health and wellness.
Design Principle
Design Principle
Design Principle
Create a modern, welcoming visual identity that’s sleek, simple, timeless, and deepens the bond between pets and owners.
Create a modern, welcoming visual identity that’s sleek, simple, timeless, and deepens the bond between pets and owners.
Brand Positioning
Brand Positioning
Brand Positioning
Petco is the trusted pet destination, offering sustainable products and caring service because pets are family.
Petco is the trusted pet destination, offering sustainable products and caring service because pets are family.
The Caregiver
%70
The Caregiver
%70
The Caregiver
%70
The Caregiver %70
02 visual identity
02 type & visual identity
02 visual identity
02 type & visual style
Duality in form
Duality in form
Structural analysis
Structural analysis
Structural analysis
The logo and mascot share a circular grid system for balanced forms, and the rounded wordmark adds a clean, friendly feel.
The logo and mascot share a circular grid system for balanced forms, and the rounded wordmark adds a clean, friendly feel.
Dynamic System
Dynamic System
Dynamic System
The branding reflects Petco’s diverse offerings—health, wellness, nutrition, play, and connection—supporting happier, healthier pets and owners.
The branding reflects Petco’s diverse offerings—health, wellness, nutrition, play, and connection—supporting happier, healthier pets and owners.
mascot
mascot
mascot
Simple continuous-line pet icons inside circular badges, using smooth geometric curves to create a cohesive and friendly look across digital and print.
Simple continuous-line pet icons inside circular badges, using smooth geometric curves to create a cohesive and friendly look across digital and print.
color palette
color palette
color palette
A playful color palette combining bold mid-tones and soft pastels. It balances warmth and clarity, creating a friendly, modern, and cohesive system across the brand.
A playful color palette combining bold mid-tones and soft pastels. It balances warmth and clarity, creating a friendly, modern, and cohesive system across the brand.
Brand typeface
Brand typeface
Brand typeface
03 applications
03 applications
03 applications
03 applications
Refreshing Consistency
Refreshing Consistency
This project taught me how to keep Petco’s brand consistent yet fresh, using simple forms and motion to strengthen recognition across touchpoints.
This project taught me how to keep Petco’s brand consistent yet fresh, using simple forms and motion to strengthen recognition across touchpoints.
Pets are more than pets—they’re family.
Pets are more than pets—they’re family.
Pets are more than pets—they’re family.
Pets are more than pets—they’re family.
04 Reflection
04 Reflection
04 Reflection
04 Reflection