Project Overview

Project Overview

Project Overview

This kinetic typography piece explores duality through motion. Using my custom typeface, each transition reveals opposing forces—light and dark, soft and sharp—interacting and balancing within every letter. The animation highlights how contrast creates energy, turning tension into a cohesive visual experience.

This kinetic typography piece explores duality through motion. Using my custom typeface, each transition reveals opposing forces—light and dark, soft and sharp—interacting and balancing within every letter. The animation highlights how contrast creates energy, turning tension into a cohesive visual experience.

This kinetic typography piece explores duality through motion. Using my custom typeface, each transition reveals opposing forces—light and dark, soft and sharp—interacting and balancing within every letter. The animation highlights how contrast creates energy, turning tension into a cohesive visual experience.

This kinetic typography piece explores duality through motion. Using my custom typeface, each transition reveals opposing forces—light and dark, soft and sharp—interacting and balancing within every letter. The animation highlights how contrast creates energy, turning tension into a cohesive visual experience.

This kinetic typography piece explores duality through motion. Using my custom typeface, each transition reveals opposing forces—light and dark, soft and sharp—interacting and balancing within every letter. The animation highlights how contrast creates energy, turning tension into a cohesive visual experience.

Tools Used:

Tools Used:

Tools Used:

Figma

Adobe Creative Cloud


Figma

Adobe Creative Cloud


Figma

Adobe Creative

Cloud


Role:

Role:

Role:

Motion Graphics

Art Direction

Motion Graphics

Art Direction

Motion Graphics

Art Direction

Main Idea From

Main Idea From

Main Idea From

Project Detail:

Project Detail:

Project Detail:

FIT NYC Winter 2025

Kinetic Typography

FIT NYC Winter 2025

Kinetic Typography

FIT NYC Winter 2025

Kinetic Typography

CONCEPT & theme development

01

CONCEPT & theme development

01

CONCEPT & theme development

01

CONCEPT & theme development

01

CONCEPT & theme development

01

Type Design & Visual Style

02

Type Design & Visual Style

02

Type Design & Visual Style

02

Type Design & Visual Style

02

Type Design & Visual Style

02

Applications

03

Applications

03

Applications

03

Applications

03

Applications

03

SKETCHES & Final Output

04

SKETCHES & Final Output

04

SKETCHES & Final Output

04

SKETCHES & Final Output

04

SKETCHES & Final Output

04

01 Concept & theme development

01 Concept & theme development

01 Concept & theme development

01 Concept & theme development

Main concept of Human Duality

This kinetic typography piece explores the concept of human duality—how opposing forces coexist within us and shape who we become. Through carefully chosen words, intentional rhythm, and emotional pacing, the animation visualizes the tension and harmony between these contrasting sides.

This kinetic typography piece explores the concept of human duality—how opposing forces coexist within us and shape who we become. Through carefully chosen words, intentional rhythm, and emotional pacing, the animation visualizes the tension and harmony between these contrasting sides.

This kinetic typography piece explores the concept of human duality—how opposing forces coexist within us and shape who we become. Through carefully chosen words, intentional rhythm, and emotional pacing, the animation visualizes the tension and harmony between these contrasting sides.

Duality in form

This typeface explores duality through soft, fluid shapes contrasted with bold, shadowed silhouettes. The glossy 3D forms carry tension in their irregular curves, while their smooth surfaces create harmony. Together, the light-and-dark versions highlight transformation and reveal how opposing qualities coexist within a single visual identity.

This typeface explores duality through soft, fluid shapes contrasted with bold, shadowed silhouettes. The glossy 3D forms carry tension in their irregular curves, while their smooth surfaces create harmony. Together, the light-and-dark versions highlight transformation and reveal how opposing qualities coexist within a single visual identity.

This typeface explores duality through soft, fluid shapes contrasted with bold, shadowed silhouettes. The glossy 3D forms carry tension in their irregular curves, while their smooth surfaces create harmony. Together, the light-and-dark versions highlight transformation and reveal how opposing qualities coexist within a single visual identity.

mood board

02 typeface creation & visual identity

02 typeface creation & visual identity

02 typeface creation & visual identity

02 typeface creation & visual identity

02 typeface creation & visual identity

neodusk

neodusk

neodusk

neodusk

neodusk

The Anatomy of the Typeface

This typeface features a fully 3D, inflated, organic alphabet with a soft, tactile feel. The lowercase letters appear as blurred shadows behind the uppercase forms, creating depth and a sense of movement.

Opposites Attraction

Opposing forces appear through contrast in motion—smooth flows versus abrupt cuts, bright highlights versus deep shadows, or organic curves versus silhouettes—showing how conflict and balance coexist.

Polished Tactile Form

The texture has a glossy, marbled surface with soft wrinkles and subtle creases that give it a tactile, almost inflated feel. Light reflects smoothly across the form, creating a polished, stone-like sheen while the delicate folds add depth and realism. The combination of shine and gentle distortion makes the shape feel both organic and sculpted.

03 Applications

03 Applications

03 Applications

03 Applications

04 sketches & final output

04 sketches & final output

04 sketches & final output

04 sketches & final output

Initial Sketches & Timing Notes

Early sketches mapped the visual contrast of the duality theme, while timing notes defined how each transition would express the tension and harmony between both sides.

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