Freebee
Freebee
Freebee
Available for work
Available for work
Available for work
Project Overview
Project Overview
Project Overview
Freebee is an app that helps people easily find free local events and activities, making social connection and exploration more accessible for everyone.
Freebee is an app that helps people easily find free local events and activities, making social connection and exploration more accessible for everyone.
Problem
Problem
Problem
Users often feel unmotivated, disconnected, or overwhelmed by complex fitness platforms.
Users often feel unmotivated, disconnected, or overwhelmed by complex fitness platforms.
Users often feel unmotivated, disconnected, or overwhelmed by complex fitness platforms.
Solution
Solution
Solution
The Freebee app curates and connects users with free or low-cost events, making it easy for them to explore and socialize on a budget.
The Freebee app curates and connects users with free or low-cost events, making it easy for them to explore and socialize on a budget.
The Freebee app curates and connects users with free or low-cost events, making it easy for them to explore and socialize on a budget.
Project Detail:
Main Idea From
FIT NYC Winter 2025
Product Design
Team:
Rommy Duenas
Liya Yan
Kyle Chadderton
Role:
UX/UI Design
Art Direction
Tools Used:
Figma
Adobe Creative Cloud
Project Detail:
Project Detail:
Project Detail:
Main Idea From
Main Idea From
Main Idea From
FIT NYC Winter 2025
Product Design
FIT NYC Winter 2025
Product Design
Team:
Team:
Team:
Rommy Duenas
Liya Yan
Kyle Chadderton
Rommy Duenas
Liya Yan
Kyle Chadderton
Role:
Role:
Role:
UX/UI Design
Art Direction
UX/UI Design
Art Direction
Tools Used:
Tools Used:
Tools Used:
Figma
Adobe Creative Cloud
Figma
Adobe Creative Cloud
01 Introduction
01 Introduction
01 introduction
Social Connections on a Budget
Freebee helps users connect, share plans, and discover meaningful events—focusing on free or affordable activities for Millennials and Gen Z navigating rising costs.
Freebee helps users connect, share plans, and discover meaningful events—focusing on free or affordable activities for Millennials and Gen Z navigating rising costs.
02 design & branding
02 design & branding
02 design & branding
Logo Concept & Structural Analysis
Logo Concept & Structural Analysis
Logo Concept & Structural Analysis
The Freebee logo blends a bee and location pin to represent community and discovery. Its bold, geometric logotype uses a structured X-grid for balance, consistency, and a clean look.
The Freebee logo blends a bee and location pin to represent community and discovery. Its bold, geometric logotype uses a structured X-grid for balance, consistency, and a clean look.
Product Interface Design
A user-focused app for quick event discovery, simple navigation, and personalized suggestions, making free activities easy and fun to find.
Product Interface Design
A user-focused app for quick event discovery, simple navigation, and personalized suggestions, making free activities easy and fun to find.
Product Interface Design
A user-focused app for quick event discovery, simple navigation, and personalized suggestions, making free activities easy and fun to find.
Design System Icons
Design System Icons
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFAEC
RGB255, 250, 236
Hex#FFFAEC
RGB255, 250, 236
Hex#FFFAEC
RGB255, 250, 236
Hex#FFFAEC
RGB255, 250, 236
Hex#FFE89C
RGB255, 232, 156
Hex#FFE89C
RGB255, 232, 156
Hex#FFE89C
RGB255, 232, 156
Hex#FFE89C
RGB255, 232, 156
Hex#FDE17E
RGB253, 225, 126
Hex#FDE17E
RGB253, 225, 126
Hex#FDE17E
RGB253, 225, 126
Hex#FDE17E
RGB253, 225, 126
Hex#FDC934
RGB253, 201, 52
Hex#565658
RGB86, 86, 88
Hex#363639
RGB54, 54, 57
Hex#000000
RGB0, 0, 0
Hex#FDC934
RGB253, 201, 52
Hex#FDC934
RGB253, 201, 52
Hex#FDC934
RGB253, 201, 52
Hex#565658
RGB86, 86, 88
Hex#565658
RGB86, 86, 88
Hex#565658
RGB86, 86, 88
Hex#363639
RGB54, 54, 57
Hex#363639
RGB54, 54, 57
Hex#363639
RGB54, 54, 57
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Secondary font variations
Poppins Regular
Poppins Medium
Poppins Semibold
Poppins Bold
Secondary font variations
Poppins Regular
Poppins Medium
Poppins Semibold
Poppins Bold
Poppins-
Font variations
Poppins Regular
Poppins Medium
Poppins Semibold
Poppins Bold
Secondary font variations
Poppins Regular
Poppins Medium
Poppins Semibold
Poppins Bold
03 product development
03 product development
03 product development
Product Flow & Interactions
Product Flow & Interactions
A motion graphic that visualizes the app’s flow, showing how users search, discover, and interact with events through smooth, intuitive UI transitions.
A motion graphic that visualizes the app’s flow, showing how users search, discover, and interact with events through smooth, intuitive UI transitions.
04 Takeaway
04 Takeaway
04 Takeaway
Long-Term User Impact
Long-Term User Impact
The app offers long-term value through a simple, intuitive way to discover and enjoy nearby events.
The app offers long-term value through a simple, intuitive way to discover and enjoy nearby events.
Business Benefits & Visibility
Business Benefits & Visibility
The platform helps franchises promote free experiences to increase visibility, attract new customers, and encourage repeat visits.
The platform helps franchises promote free experiences to increase visibility, attract new customers, and encourage repeat visits.
