Project Detail:
Main Idea From
FIT NYC Winter 2025
Product Design
Team:
Rommy Duenas
Liya Yan
Kyle Chadderton
Role:
UX/UI Design
Art Direction
Tools Used:
Figma
Adobe Creative Cloud
Project Overview
Freebee is an app that helps people easily find free local events and activities, making social connection and exploration more accessible for everyone.
Problem
Many Gen Z and millennials struggle to find engaging social events that fit their budget.
Solution
The Freebee app curates and connects users with free or low-cost events, making it easy for them to explore and socialize on a budget.
Project Overview
Freebee is an app that helps people easily find free local events and activities, making social connection and exploration more accessible for everyone.
Problem
Many Gen Z and millennials struggle to find engaging social events that fit their budget.
Solution
The Freebee app curates and connects users with free or low-cost events, making it easy for them to explore and socialize on a budget.
Project Detail:
Main Idea From
FIT NYC Winter 2025
Product Design
Team:
Rommy Duenas
Liya Yan
Kyle Chadderton
Role:
UX/UI Design
Art Direction
Tools Used:
Figma
Adobe Creative Cloud
Project Overview
Freebee is an app that helps people easily find free local events and activities, making social connection and exploration more accessible for everyone.
Problem
Many Gen Z and millennials struggle to find engaging social events that fit their budget.
Solution
The Freebee app curates and connects users with free or low-cost events, making it easy for them to explore and socialize on a budget.
Project Detail:
Main Idea From
FIT NYC Winter 2025
Product Design
Team:
Rommy Duenas
Liya Yan
Kyle Chadderton
Role:
UX/UI Design
Art Direction
Tools Used:
Figma
Adobe Creative Cloud
Project Overview
Freebee is an app that helps people easily find free local events and activities, making social connection and exploration more accessible for everyone.
Problem
Many Gen Z and millennials struggle to find engaging social events that fit their budget.
Solution
The Freebee app curates and connects users with free or low-cost events, making it easy for them to explore and socialize on a budget.
Project Detail:
Main Idea From
FIT NYC Winter 2025
Product Design
Team:
Rommy Duenas
Liya Yan
Kyle Chadderton
Role:
UX/UI Design
Art Direction
Tools Used:
Figma
Adobe Creative Cloud
01
Introduction
01
Introduction
01
Introduction
01
Introduction
02
Design & Branding
02
Design & Branding
02
Design & Branding
02
Design & Branding
03
Product development
03
Product development
03
Product development
03
Product development
04
takeaway
04
takeaway
04
takeaway
04
takeaway
01 Introduction
01 Introduction
01 Introduction
01 Introduction
Living Under Budget Pressure
Living Under Budget Pressure
Living Under Budget Pressure
Living Under Budget Pressure
With essentials like housing and food becoming more expensive, Millennials and Gen Z in the middle class face greater budget strain, limiting their ability to enjoy regular social activities.
With essentials like housing and food becoming more expensive, Millennials and Gen Z in the middle class face greater budget strain, limiting their ability to enjoy regular social activities.
With essentials like housing and food becoming more expensive, Millennials and Gen Z in the middle class face greater budget strain, limiting their ability to enjoy regular social activities.
With essentials like housing and food becoming more expensive, Millennials and Gen Z in the middle class face greater budget strain, limiting their ability to enjoy regular social activities.
Budget-Friendly Exploration
Budget-Friendly Exploration
Budget-Friendly Exploration
Freebee helps users save money by discovering free or affordable events, allowing them to enjoy social activities without straining their budget.
Freebee helps users save money by discovering free or affordable events, allowing them to enjoy social activities without straining their budget.
Freebee helps users save money by discovering free or affordable events, allowing them to enjoy social activities without straining their budget.
Social Connection
Social Connection
The app also enhances social experiences by letting users connect with friends, share plans, and find common events, making it easier to socialize and build meaningful connections.
The app also enhances social experiences by letting users connect with friends, share plans, and find common events, making it easier to socialize and build meaningful connections.
Social Connection
The app also enhances social experiences by letting users connect with friends, share plans, and find common events, making it easier to socialize and build meaningful connections.
Budget-Friendly Exploration
Freebee helps users save money by discovering free or affordable events, allowing them to enjoy social activities without straining their budget.
Social Connection
The app also enhances social experiences by letting users connect with friends, share plans, and find common events, making it easier to socialize and build meaningful connections.
02 design & branding
02 design & branding
02 design & branding
02 design & branding
Logo concept
Logo concept
Logo concept
Logo concept
The Freebee logo merges a bee silhouette with a location pin, symbolizing exploration, movement, and discovery. The bee represents social activity and community, while the map pin communicates navigation and finding new places. Together, they create a playful yet functional mark that reflects Freebee’s mission: helping people find fun, free, and budget-friendly events around them.
The Freebee logo merges a bee silhouette with a location pin, symbolizing exploration, movement, and discovery. The bee represents social activity and community, while the map pin communicates navigation and finding new places. Together, they create a playful yet functional mark that reflects Freebee’s mission: helping people find fun, free, and budget-friendly events around them.
The Freebee logo merges a bee silhouette with a location pin, symbolizing exploration, movement, and discovery. The bee represents social activity and community, while the map pin communicates navigation and finding new places. Together, they create a playful yet functional mark that reflects Freebee’s mission: helping people find fun, free, and budget-friendly events around them.
The Freebee logo merges a bee silhouette with a location pin, symbolizing exploration, movement, and discovery. The bee represents social activity and community, while the map pin communicates navigation and finding new places. Together, they create a playful yet functional mark that reflects Freebee’s mission: helping people find fun, free, and budget-friendly events around them.
Structural analysis
Structural analysis
Structural analysis
A bold, geometric logotype built on a strict X-grid for balanced proportions, consistent strokes, and a clean, cohesive look.
A bold, geometric logotype built on a strict X-grid for balanced proportions, consistent strokes, and a clean, cohesive look.
A bold, geometric logotype built on a strict X-grid for balanced proportions, consistent strokes, and a clean, cohesive look.
A bold, geometric logotype built on a strict X-grid for balanced proportions, consistent strokes, and a clean, cohesive look.
Product Interface Design
Product Interface Design
Product Interface Design
Product Interface Design
A user-focused app designed for quick event discovery, simple navigation, and personalized suggestions, using a playful theme to make finding free activities easy and fun.
A user-focused app designed for quick event discovery, simple navigation, and personalized suggestions, using a playful theme to make finding free activities easy and fun.
A user-focused app designed for quick event discovery, simple navigation, and personalized suggestions, using a playful theme to make finding free activities easy and fun.
A user-focused app designed for quick event discovery, simple navigation, and personalized suggestions, using a playful theme to make finding free activities easy and fun.
Design System Icons
Design System Icons
Design System Icons
Design System Icons
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFFFF
RGB255, 255, 255
Hex#FFFAEC
RGB255, 250, 236
Hex#FFFAEC
RGB255, 250, 236
Hex#FFFAEC
RGB255, 250, 236
Hex#FFFAEC
RGB255, 250, 236
Hex#FFE89C
RGB255, 232, 156
Hex#FFE89C
RGB255, 232, 156
Hex#FFE89C
RGB255, 232, 156
Hex#FFE89C
RGB255, 232, 156
Hex#FDE17E
RGB253, 225, 126
Hex#FDE17E
RGB253, 225, 126
Hex#FDE17E
RGB253, 225, 126
Hex#FDE17E
RGB253, 225, 126
Hex#FDC934
RGB253, 201, 52
Hex#FDC934
RGB253, 201, 52
Hex#FDC934
RGB253, 201, 52
Hex#FDC934
RGB253, 201, 52
Hex#565658
RGB86, 86, 88
Hex#565658
RGB86, 86, 88
Hex#565658
RGB86, 86, 88
Hex#565658
RGB86, 86, 88
Hex#363639
RGB54, 54, 57
Hex#363639
RGB54, 54, 57
Hex#363639
RGB54, 54, 57
Hex#363639
RGB54, 54, 57
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Hex#000000
RGB0, 0, 0
Aa
Aa
Aa
Aa
Poppins
Poppins
Poppins
Poppins
Font variations
Font variations
Font variations
Font variations
Poppins Regular
Poppins Regular
Poppins Regular
Poppins Medium
Poppins Medium
Poppins Medium
Poppins Medium
Poppins Semibold
Poppins Semibold
Poppins Semibold
Poppins Semibold
Poppins Bold
Poppins Bold
Poppins Bold
Poppins Regular
Poppins Bold
03 product development
03 product development
03 product development
03 product development
Product Flow & Interactions
Product Flow & Interactions
Product Flow & Interactions
Product Flow & Interactions
A motion graphic sequence that visualizes the app’s system flow, highlighting how users search, discover, and interact with events. It showcases the core product development logic through smooth transitions, clear pathways, and intuitive UI interactions.
A motion graphic sequence that visualizes the app’s system flow, highlighting how users search, discover, and interact with events. It showcases the core product development logic through smooth transitions, clear pathways, and intuitive UI interactions.
A motion graphic sequence that visualizes the app’s system flow, highlighting how users search, discover, and interact with events. It showcases the core product development logic through smooth transitions, clear pathways, and intuitive UI interactions.
A motion graphic sequence that visualizes the app’s system flow, highlighting how users search, discover, and interact with events. It showcases the core product development logic through smooth transitions, clear pathways, and intuitive UI interactions.
04 Takeaway
04 Takeaway
04 Takeaway
04 Takeaway
Alexa Chen
Alexa Chen
Alexa Chen
As a small business owner, visibility is everything. The app can help people find us and experience what makes our restaurant special.
As a small business owner, visibility is everything. The app can help people find us and experience what makes our restaurant special.
As a small business owner, visibility is everything. The app can help people find us and experience what makes our restaurant special.
The Local Entrepreneur
The Local Entrepreneur
The Local Entrepreneur
Tonny Miller
The event search helps a lot to discover nearby places without going far, which makes the app fun and keeps you coming back.
The Career Starter
Tonny Miller
Tonny Miller
Tonny Miller
The event search helps a lot to discover nearby places without going far, which makes the app fun and keeps you coming back.
The event search helps a lot to discover nearby places without going far, which makes the app fun and keeps you coming back.
The event search helps a lot to discover nearby places without going far, which makes the app fun and keeps you coming back.
The Career Starter
The Career Starter
The Career Starter
Alexa Chen
As a small business owner, visibility is everything. The app can help people find us and experience what makes our restaurant special.
The Local Entrepreneur
The Campus Explorer
The Campus Explorer
The Campus Explorer
The Campus Explorer
Gina Davis
Gina Davis
Gina Davis
Gina Davis
I love the map function is really useful so I don't need to jump to google map to find the place.
I love the map function is really useful so I don't need to jump to google map to find the place.
I love the map function is really useful so I don't need to jump to google map to find the place.
I love the map function is really useful so I don't need to jump to google map to find the place.
The app provides long-term value by offering a simple, intuitive way to discover nearby events, making exploration easier and more enjoyable over time.
Long-Term User Impact
Long-Term User Impact
Long-Term User Impact
Long-Term User Impact
The app provides long-term value by offering a simple, intuitive way to discover nearby events, making exploration easier and more enjoyable over time.
The app provides long-term value by offering a simple, intuitive way to discover nearby events, making exploration easier and more enjoyable over time.
The app provides long-term value by offering a simple, intuitive way to discover nearby events, making exploration easier and more enjoyable over time.
Business Benefits & Visibility
Business Benefits & Visibility
Business Benefits & Visibility
Business Benefits & Visibility
The platform allows franchises to promote free experiences, helping them boost visibility, bring in new clients, and encourage repeat visits in the long run.
The platform allows franchises to promote free experiences, helping them boost visibility, bring in new clients, and encourage repeat visits in the long run.
The platform allows franchises to promote free experiences, helping them boost visibility, bring in new clients, and encourage repeat visits in the long run.
The platform allows franchises to promote free experiences, helping them boost visibility, bring in new clients, and encourage repeat visits in the long run.
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Playground
selected work
Petco
Petco
Dynamic Branding
UX/UI Design
Strava
Strava
Kinetic Typography
Neodusk
Neodusk
Product Design
FreeBee
FreeBee
Let’s Connect
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